What is a Fractional CFO?


A fractional chief financial officer, or Fractional CFO, is a financial executive who provides services to a company on a part-time, contract, or outsourced basis, rather than being a full-time employee. This arrangement allows businesses to access top-tier financial expertise and strategic guidance without incurring the costs of a full-time hire.

A fractional CFO brings extensive knowledge to help businesses develop robust financial strategies, improve cash flow management, and mitigate financial risks. They provide expert financial oversight and strategic planning, ensuring companies are well-positioned for growth and stability.

Definition and Role


A Fractional CFO is a part-time Chief Financial Officer who provides financial expertise to businesses on a project or retainer basis. They offer a cost-effective alternative to hiring a full-time CFO, allowing companies to access high-level financial guidance without the overhead costs associated with a full-time employee. Fractional CFOs bring strategic financial guidance to help businesses achieve their goals, providing expertise in areas such as financial strategy and planning, cash flow management, and financial reporting.

As a financial expert, a Fractional CFO works with multiple companies, providing tailored financial solutions to meet the unique needs of each business. They may work on a part-time or project basis, offering flexibility and adaptability to businesses that require financial expertise on a non-full-time basis. By hiring a Fractional CFO, businesses can gain access to the financial expertise they need to drive growth, improve profitability, and achieve their financial goals.
A Fractional CFO is a part-time Chief Financial Officer who provides financial expertise to businesses on a project or retainer basis.

They offer a cost-effective alternative to hiring a full-time CFO.

Fractional CFOs bring strategic financial guidance to help businesses achieve their goals.

Key Roles of a Fractional CFO


Here’s what a fractional CFO typically does:

Strategic Guidance: Offers high-level financial strategies to manage cash flow, improve profitability, and scale operations efficiently.

Budgeting & Forecasting: Assists in creating financial projections and budgets to keep the company on track for growth and financial stability.

Cash Flow Management: Helps understand and optimise cash flow, ensuring liquidity for operational needs.

Financial Reporting & Analysis: Provides insights into financial performance, enabling informed decision-making.

Risk Management: Identifies potential financial, operational, and market risks, offering strategies to mitigate them.

Scaling & Growth: Ideal for businesses looking to grow but not ready for a full-time CFO.

For small and mid-sized companies, a fractional CFO offers the benefit of expert financial guidance at a fraction of the cost, making it a valuable solution when working with lean budgets. Fractional CFO services provide flexibility and cost-effectiveness, allowing businesses to access high-level financial expertise without the commitment of a full-time hire.

Alternative Names for a Fractional CFO

What is a Fractional CFO: Key Roles Within a Finance Team

Through her extensive experience in running a business, Judith believes that assigning multiple roles to a single individual is often ineffective unless that person is the business owner or part of the executive team. She emphasises that engaging with other financial professionals can lead to enhanced opportunities and services. Judith advocates that each key team member should have specific roles and responsibilities for which they are accountable. She has observed that when one person or agency is responsible for compliance tasks such as bookkeeping and accounting, specialised topics like tax, and forward-thinking strategies like profit and growth, progress tends to be slow, as forward-thinking becomes bogged down in compliance with past obligations.

CFO
This role knows a little about everything. Provides business performance reports, budgets & forecasts, strategy, and can, if a full-time in-house CFO, oversee the finance team. They create models and reports to project the growth of the whole business from a forward-looking perspective, correlating that with their marketing efforts, and providing clients with the knowledge of the numbers to grow their business profitability and create clarity on the cash flow.

Tax Accountant
(Returns, Tax Planning, Business Structure) This is typically a compliance role and a rear-view looking perspective of your business aside from the Tax planning. A good tax accountant is imperative. CFOs and accountants are very different; however, they are not mutually exclusive. Where bookkeepers and accountants work on your financials for what happened in the past.

Bookkeepers
(Some data entry, allocations & reconciliation, payroll, reviews work by admin) This is typically a rear-view-looking perspective of your business as transactions have already occurred at the time of reconciliation; however, I personally like to aim to have this as a real-time view of your business.

Accounts Payable/Receivable
Managing data entry, entering and paying bills, sending sales invoices, it can often also be performed by the bookkeeper within eCommerce.

Key Services Offered by a Fractional CFO


Fractional CFOs offer a range of services, including:

Financial strategy and planning
A key role of a Fractional CFO is to provide financial strategy and planning expertise to businesses. This includes developing comprehensive financial plans, creating budgets, and implementing financial strategies to achieve business objectives. Fractional CFOs work closely with business owners and executives to understand their financial goals and develop tailored financial plans to achieve them. Their strategic insights help businesses navigate financial challenges and capitalise on growth opportunities, ensuring long-term success.

Cash flow management
Cash flow management is a critical aspect of financial operations, and a Fractional CFO can provide expertise in this area. They help businesses manage their cash flow, identify areas for improvement, and implement strategies to optimise cash flow. This includes analysing cash flow patterns, identifying potential gaps or bottlenecks, and implementing strategies to improve cash flow management. By ensuring that businesses have sufficient liquidity to meet their operational needs and invest in growth opportunities, Fractional CFOs play a vital role in maintaining financial stability and supporting business growth.

Financial reporting and analysis
Fractional CFOs enhance financial reporting and analysis, providing businesses with accurate and timely financial data. This enables better decision-making and helps companies stay on top of their financial performance.

Risk management
Identifying and mitigating financial risks is essential for long-term success. Fractional CFOs help businesses identify potential risks and develop strategies to mitigate them, ensuring they are well-positioned to achieve their goals.

Strategic guidance
Fractional CFOs offer strategic guidance on financial matters, helping businesses navigate complex financial challenges and achieve sustainable growth. Their expertise in financial strategy ensures that companies can make informed decisions and capitalise on opportunities.


What make Judith unique to other Fractional CFOs with her financial expertise and eCommerce expertise


Judith brings a wealth of experience as a Fractional CFO, uniquely blending financial expertise, strategic guidance, and a passion for helping businesses thrive.

Here's what sets her apart:

  • 4x eCommerce Brand Owner: She understands the intricacies of the eCommerce space.
  • 17 Years of Financial Experience: Her background in the actuarial sector gives her a deep understanding of financial analysis.
  • Certified Profit First Professional: The only eCommerce-specific Certified Profit First Professional in Australia & New Zealand.
  • Digital Marketing Agency Owner: Bridges the gap between finance and marketing, providing holistic business insights.

Judith's hands-on approach ensures clients receive personalised attention and tailored solutions, making her an invaluable asset for any business aiming to improve financial operations and drive success. By leveraging her services, businesses gain high-level financial expertise at a lower cost than a full-time CFO.
Copyright © 2023 The eCommerce CFO
Copyright © 2023 The eCommerce CFO