Are you Running an eCommerce business, managing a brand, or Struggling with your financial systems?

Because if you are, then this is for you!

I'm Judith Hobdell, a corporate escapee with
17 years in the financial industry (beginning in the actuarial sector in the UK) and 10 years in digital marketing. I've co-founded 4 successful eCommerce brands and own a digital marketing agency.

Now, as The eCommerce CFO, I help founders gain clarity, take control of their cash flow, and scale without burning out.

Proud to report that Judith is certified in the profit first methodology, it means she has the tools, the know how, and the experience to bring permanent profit to your business. if that is what you’re looking for, you’ve come to the right place.

Mike Michalowicz, Author of Profit First

Cash flow knockout punches can be overwhelming.

When you want to break free from the ropes and get a little more strategic in your corner, then I believe I can help you unlock something.

More sales won't fix your profit problem, smarter financial systems will!

You'll be able to capture more time back, grow your business to its full potential, and that's what I've been helping clients do with me in their corner, ready to help them go the distance!

Judith helped drag the accounts and analytics of our fashion eComm business out of a messy and chaotic place. She is a clear thinker, with a strong strategic mind, and is able to provide a clarity of thinking that is necessary when it comes to finance. Judith has a wealth of experience and brought not just practical hands-on implementation, but also guidance on industry benchmarks, and how to put our figures in a broader context. We spent just over 6 months cleaning up accounts and putting in place new finance streams and processes for the business. She helped kickstart the beginning of a journey we hope to move forward into future success!

Jordan Barnett, Founder Kapow Meggings

You’re probably wondering....

Who is The eCommerce CFO?

Like most entrepreneurs and as a former Muay Thai fighter, I seek challenges worth pursuing.

I left the UK corporate world (to Thailand to train and fight in Muay Thai) in search of financial freedom. That led me to the world of eCommerce, where I learned to build profitable, sustainable businesses.

That journey taught me something crucial:
the disconnect between finance and marketing is costing eCommerce businesses millions.

While traditional accountants are inundated with reconciliation of the past, tax and compliance, they do not have the time to provide forward-thinking eCommerce strategy. It's also a very different thinking hat required.

I also discovered that successful eCommerce requires financial systems specifically designed for the fast-paced online business models.

I noticed founders were making marketing decisions without financial clarity and finance decisions without marketing context.

That's why I developed a unique approach that bridges this gap, combining forward-looking financial projections with marketing performance metrics to create sustainable growth systems.

what sets my methodapart from the rest?

I was formerly a corporate finance… not your average accountant. Most accountants are focused on compliance, not strategy. They'll file your taxes, sure, but they won't help you optimise your eCommerce operations.

I understand both the financial side and the marketing side of eCommerce, giving me a unique perspective on how to grow your business profitably. I've been building up businesses, implementing proven financial systems, and following data-driven principles.

So imagine having a business where you've got complete clarity on your finances, and you don't have to wonder where your money is going.

Or if things slow down, you have a long warning time to know that you need to make changes.

I know what you’re thinking: ‘I should already know this financial stuff, I built a 7-figure business.’

That exact thinking keeps smart founders stuck.

The ones who scale to 8-figures fastest stop trying to figure out finance alone.

Here are the key principles to have a better financial foundation in your eCommerce business:

Make Data-Driven Decisions for Your eCommerce Venture. Instead of struggling with managing and costing your diverse inventory, you'll have clear insights into your financial health.

Maintain healthy cash flow. Rather than grappling with cash flow issues, you'll have systems that give you complete visibility and control.

Track revenue accurately across multiple sales channels. Instead of finding it challenging to track revenue from multiple sales channels, you'll have consolidated, clear reporting.

Know exactly where to spend your money. Instead of being unsure where you should be spending your money, you'll make confident, data-backed decisions.

Understand how you compare to industry standards. Rather than wondering how your business stacks up, you'll know exactly where you stand and what to improve.

Simplify complex financial reports. Instead of being overwhelmed with financial reports and data across your marketing channels, you'll have clear, actionable insights.

But why

do this NOW
and not tomorrow

Well, every day that goes by without financial clarity, without proper cash flow management, without getting yourself optimised is a missed . and people who will win.

Don’t wait till you have an 8 or 9-figure brand thinking the stress will go away, it doesn't, by then you would have had more stress, sleepless nights, lost profit, and a higher chance of a cash flow disaster. Do it now, because the earlier you start, the better your financial will be. It is time if you want to break free from financial overwhelm, create scalable systems, get more stability and find freedom, then I am the person to help you with that.

Build Profit, Cash & Clarity in 3 Simple Steps

Transform your eCommerce business from profit-bleeding chaos to strategic financial clarity, without the overwhelm or guesswork.

Apply for Your Free Clarity Call

Let's have a real conversation about where your profit is hiding and how to reclaim it.

Complete our short questionnaire to see if you qualify for a strategic clarity session. We'll explore what's really happening behind your numbers, uncover your biggest profit opportunities, and determine if our approach is right for your business. No pressure, no fluff, just honest insights into strengthening your financial foundation.

Discover Your Hidden Profit Leaks

During our call, I'll perform a live analysis of your financial blind spots and show you exactly where money is disappearing.

You'll gain immediate insights into where to recapture hidden profit and optimize your cash flow. I'll reveal the specific areas where most eCommerce brands leak money without knowing it, and show you how the right systems can transform your business.

Build With Clarity

Work directly with me to implement the proven Financial Clarity system that's transformed 300+ eCommerce brands.

With 24/7 access to me and strategic CFO guidance, you'll finally know exactly where your money is going, make confident decisions based on real data, and pay yourself what you're worth. No more cash flow surprises, no more profit mysteries, just clear visibility and control over your future.

APPLY FOR YOUR FREE CLARITY CALL

Limited partnerships available for 7-9 figure brands