That's why I developed a unique approach that bridges this gap, combining forward-looking financial projections with marketing performance metrics to create sustainable growth systems.
I was formerly a corporate finance… not your average accountant. Most accountants are focused on compliance, not strategy. They'll file your taxes, sure, but they won't help you optimise your eCommerce operations.
I understand both the financial side and the marketing side of eCommerce, giving me a unique perspective on how to grow your business profitably. I've been building up businesses, implementing proven financial systems, and following data-driven principles.
So imagine having a business where you've got complete clarity on your finances, and you don't have to wonder where your money is going.
Or if things slow down, you have a long warning time to know that you need to make changes.
Make Data-Driven Decisions for Your eCommerce Venture. Instead of struggling with managing and costing your diverse inventory, you'll have clear insights into your financial health.
Maintain healthy cash flow. Rather than grappling with cash flow issues, you'll have systems that give you complete visibility and control.
Track revenue accurately across multiple sales channels. Instead of finding it challenging to track revenue from multiple sales channels, you'll have consolidated, clear reporting.
Know exactly where to spend your money. Instead of being unsure where you should be spending your money, you'll make confident, data-backed decisions.
Understand how you compare to industry standards. Rather than wondering how your business stacks up, you'll know exactly where you stand and what to improve.
Simplify complex financial reports. Instead of being overwhelmed with financial reports and data across your marketing channels, you'll have clear, actionable insights.
This isn't a silent group where the founder disappears.
This isn't a one size fits all finance forum.
Build strong financial habits with expert support, without the 1:1 price tag.
Access Judith directly inside a like minded founder community, so you're never left figuring it out alone.
Track your growth in your own progress journal, with direct feed-back from Judith and encouragement from the community.
Monthly Ask Me Anything to get clear, practical answers to your biggest questions.
Unlock exclusive tools, templates, and financial trainings as they're released. No fluff, no filler.
The result?
Confidence in your decisions. Clarity in your direction. And the peace of mind that comes from knowing you've got someone in your corner.
This isn't another course.
This isn't recycled advice or passive theory, I live it.
Think like a CFO. Lead like a CEO.
This is strategic partnership with real-time support tailored to your brand, designed for founders serious about sustainable success.
End-to-end financial leadership without the executive price tag.
Transform From Reactive to Strategic - Stop putting out financial fires and start controlling your cash flow like the CEO you are.
Master the Financial Systems That Scale - making frameworks that turn every dollar into smart growth
The result?
Your future CEO-self leading with clarity, confidence, and complete control over the numbers driving your growth.
This isn't accounting.
Accounting tells you what happened.
A CFO tells you what to do next, before it costs you.
You'll get full-scale financial leadership, real-time strategic decision-making exactly when you need it.
You work directly with me, no account managers, no delays, no generic advice.
I personally build out custom cash flow models, forecasting tools, and financial systems tailored to your brand, giving you real-time numbers, real-time clarity, and realtime decisions.
Currently at Maximum Capacity
Join the priority waitlist for the next available fractional CFO partnership. Limited to 5 eCommerce brands at any time.
Enter your details to unlock instant access to my calculator, no guesswork, no fluff.
